PC3 Communicating science to non-expert audiences

Description

Careful! This is a one session event! Each session for a new cohort of participants!

Traditionally, press officers, science journalists and their editors determined what and how science is communicated beyond the scientific community. The rise of social media offer an unprecedented opportunity for scientists to not only promote their own research but to directly influence how science is perceived by society. But how do you actually communicate to non-expert audiences beyond your peers?

Objectives

You will learn and practice a framework for communicating science effectively. In this interactive workshop, we will identify important parameters for communicating science to different target audiences. We will discuss how the medium influences the communication style and work on defining clear core messages for your complex research topics.

Literature


DOI: 10.1126/science.1245848
http://science.sciencemag.org/content/342/6154/49.full

Course location

G√ľnne

Course requirements

None

Instructor information.

Instructor's name

Tobias Maier

Email

cf. website

Vita

The workshop will be held by Tobias Maier, a science communication professional with a PhD in biochemistry and a ten-year track record in academic research. He is a lecturer at the National Institute for Science Communication (NaWik). As freelance trainer, he offers workshops for scientists on topics such as career development, leadership and management skills, scientific writing and communicating science online. He writes a popular science blog in German called WeiterGen.

Website

http://www.nawik.de/dozenten/dr-tobias-maier/